To get straight to the point. I have enormous respect for that large group of entrepreneurs who are now doing business in a wait-and-see manner and based on scarcity. Who are now driven by fear and hope for the best. A mixed feeling because I also have reservations about it.
Why that reservation?
Because I can't imagine how you can only hope for the best in a time like this.
Right now all your entrepreneurial skills are being tested. Perseverance, resilience, creativity, mental toughness etc. etc.
Yet there are many entrepreneurs who consciously and unconsciously stop doing what they are so good at. To undertake!
Ask yourself... How do you want to look back on this crisis? What do you want to tell your children, grandchildren and colleagues afterwards if they have questions about how you dealt with the Corona crisis?
“Yes, good question. Corona has destroyed my company, but I have actually done little to keep the company going.”
Or
“Yes, good question. During the Corona crisis I took action. I adapted to the new situation and my company still failed.”
In both cases you're basically saying the same thing.
But with one answer you will regret not having done everything to overcome the crisis and you will either tell a lie or an intensely weak story.
With the other answer you will come to terms with it and you will be able to share a true and powerful story that will most likely help you start a very successful new business and inspire people.
In addition, the entrepreneur who has taken action at least still has a chance to get through this. The entrepreneur who simply hoped for the best will certainly not make it, just hoping creates a delayed disappointment as a result.
Challenges require vital leaders, only they will be able to muster the energy, resilience and intrinsic motivation to accelerate now.
I don't make either of them right or wrong, everyone should do what they feel comfortable with.
But I haven't come this far to go down without a fight. You don't either, do you?
Rick Berkhout
Enforce Franchisee & Master Trainer
rick@enforce.nl
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